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The Challenge Magnetrol International, a leading global supplier of level and flow instrumentation, enjoys a great deal of brand recognition. But most of its past marketing had been focused on product-specific campaigns and programming. In launching a new corporate ad campaign, Magnetrol wanted to position itself...

The Challenge Magnetrol International, a leading global supplier of level and flow instrumentation, enjoys a great deal of brand recognition. But most of its past marketing had been focused on product-specific campaigns and programming. In launching a new corporate ad campaign, Magnetrol wanted to position itself...

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